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Why the new face of employee experience means “benefits” need a makeover

Attitudes towards employee benefits are changing. It’s out with the old one-size-fits-all approach and in with a new focus on Employee Value Proposition (EVP), which is geared towards enhancing employee experience. Traditional benefits such as health and wellbeing, retirement, and salary remain high on the agenda but there’s an obvious need to dig deeper into what “benefits” really mean to an employee. It needs to happen because the face of the British workplace has changed in recent years. Employers can no longer ignore this, which is why Team Rewards, employee experience providers, are here to help.

See opportunity, not disruption
Expectations of employees have changed, especially for the younger generation. Traditional benefits are appreciated, of course, but what about financial education, more mental health awareness, addressing work-life balance, and flexible working? These issues are gaining popularity as essential elements in any value proposition.

Research, discover, revise
Not everyone’s on board though, which is probably more to do with mindset than anything else. The word “change” is often associated with disruption instead of opportunity. In this instance, a change to employee benefits is an opportunity to research, discover, revise, and, ultimately, improve employee experience. It’s no surprise that employees who are happier, less anxious, and more engaged at work are good for business, which is precisely why an organisation need to develop an attractive, relevant EVP.

Be so good they can’t ignore you
So what’s in it for an employer? Good employee experience strategy attracts the best person for the job. It also makes them want to stay in the job. Recruitment and retention evolve around a positive culture at work. People want to feel useful, appreciated, and motivated in their job. It makes a huge difference in mindset and performance. It’s natural for employees to “give back” more in terms of commitment and dedication when an employee value proposition is unique and compelling.

Question and listen
It’s not a case, however, of simply introducing a few extra benefits. It’s a step in the right direction but employers need to become more involved. It’s about communicating a united set of values to everyone. How do we make this happen? It’s a process of research and discovery. Give employees a voice and analyse feedback. Get to the heart of your business in order to get an understanding of the current culture, which allows you to discover what is, and what isn’t, working.

Build the best marketing strategy
From this research, we build an employee experience strategy that shows commitment to employee growth and recognition, which takes shape in the form of a marketing strategy. Working alongside our creative team, TRCREATIVE, we’ll create the design and digital work based on this information to engage team members. This implements positive change within the workplace with a clear focus on personal job satisfaction and happier people. This kind of change attracts talent. It becomes an incentive for employees to remain loyal to your company. It gives employee benefits a new look but it’s an attractive one. It is a change for all the right reasons and it’s all good.

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