Creating relevant and targeted internal communications is an effective way of building a good, well-defined internal marketing strategy. Done right, it connects your employees with your brand, its values, and benefits.
Employee engagement is far wider reaching than simply how many employees have registered on to a platform or how often they are using it. Engagement is a reciprocal relationship of trust and respect between employer and employee. It requires an employer to communicate clearly and meaningfully with their employees and create a working environment and corporate culture in which engagement will thrive.
Your internal marketing is just as important as the messages you send out to your customers. Done properly, it ensures better communication and aligns employees to your brand values and company vision.
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Visually pleasing marketing that looks amazing in the workplace can be a powerful engagement tool. Make sure your internal communications support your employer brand touchpoints and drive positive company culture.
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Face to face communication in the workplace can often be the best way of connecting employees with their benefits and building awareness. Hard to reach groups and dispersed employee populations can now be engaged and learn more about company initiatives and their benefits.
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Your platform needs to give a positive impression of the brand you are trying to project to your people. Make sure your employees know it’s there, how to use it and what’s in it for them.
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